We just returned from the Chief Learning Officer (CLO) Exchange in California, and we’re full of ideas for the new year. One of the greatest takeaways from listening to industry-leading CLOs discuss their learning challenges is that companies are struggling to increase LMS engagement and usability. After sharing what we learned in California with our development and content teams, we brainstormed a few ideas for doing exactly that in 2018.
Tailor learning paths for your user
Whether you choose a full enterprise solution with multitenancy capabilities, or you simply want to give learners content that is relevant to them, we recommend tailoring learning paths. This could mean creating branched learning content or developing LMS instances that reflect your learners unique content needs and accessibility.
Promote social learning
If groups of your learners are receiving the same training at the same time, take advantage of social learning to make their experiences more collaborative and personal. You can create a feeling of community by introducing forums and message boards, as well as by suggesting content based on what training learners’ peers have taken and enjoyed.
Develop custom content
Your LMS is a vehicle for your content, and it is only as effective as the learning materials you provide within. One of the most sustainable methods of drawing learners in and keeping them engaged is to create custom content. A well-developed eLearning course that includes knowledge checks, multimedia, and real-world scenarios is much more effective than an off-the-shelf solution that contains general and impersonal content.
Consider a giveaway for the first 20 employees who log in to your LMS or a drawing for a PTO day. You can also incentivize course completions with certificates and badges that can be shared on social media. Incentivizing your training is a great way to bring more learners to your LMS.
Develop a marketing campaign
Driving people to a solution that requires their time and attention can be incredibly challenging if you don’t have a marketing strategy in place. Think about your LMS as a new product. How would you let your employees know where to find the product, how to operate it, and why they should “buy in”? Ideally, you can work with your LMS vendor to map out a marketing strategy for unveiling your new LMS and bringing learners to the platform.
If you’re looking to implement a new LMS in 2018, or even if you just want better data from your current LMS, try to establish a baseline. Gather metrics around usage and engagement so that you have a baseline for comparison. Build surveys into your LMS and courses so that you can start to build a case for what works and what doesn’t. Learner feedback can help you to improve engagement.
Consult with professionals
Call us. Of course, we want you to purchase our LMS or our custom content if it’s a good fit for you, but we’re also here to give advice. In our 20 years in this business, we’ve helped companies of all sizes and industries to build, implement, and track blended learning solutions that increase engagement and usability. We’re ready to help yours.